Good Good Golf Executives Leave After Backlash Over Deleted Advert

Good Good Golf’s chief executive and president left their roles after criticism of a deleted co-branded Callaway advertisement that showed a woman being pushed to the ground.

In short

  • Good Good Golf’s chief executive and president left their roles after criticism of a deleted co-branded Callaway advertisement that showed a woman being pushed to the ground.
Good Golf Golf execs leave roles after backlash over controversial video
Good Golf Golf execs leave roles after backlash over controversial video

The chief executive and president of Good Good Golf have left their roles following backlash over a co-branded advertisement involving Callaway, according to reports published on September 3, 2026.

The deleted video showed a woman being pushed to the ground. The advertisement prompted widespread criticism and calls for a boycott of Callaway products, according to the two source reports.

The departures mark a leadership response to the controversy at the golf media and apparel company. The available source material did not state whether replacements had been appointed or describe additional changes to the companies’ commercial relationship.