Apple says gaming slowdown and App Store rules weighed on services growth
Apple said weaker mobile-gaming activity and changes to the App Store business model constrained services growth, even as paid subscriptions passed 1.5 billion.
In short
- Apple said weaker mobile-gaming activity and changes to the App Store business model constrained services growth, even as paid subscriptions passed 1.5 billion.
Apple said a slowdown in mobile gaming and changes to the App Store’s business model weighed on growth in its services operation, according to a report published on July 30, 2026.
The company pointed in part to court-ordered changes to payment rules in the United States. Those changes affect how the App Store handles transactions and the commercial terms surrounding purchases, an important component of Apple’s services business.
Apple nevertheless said it had surpassed 1.5 billion paid subscriptions. The milestone indicates continued expansion across its subscription ecosystem even as gaming demand and regulatory changes created pressure on the pace of services growth.
