Instagram updates its wordmark for the first time in a decade

Instagram introduced a refreshed wordmark on Thursday, August 13, 2026, the first change to that part of the platform’s branding in a decade.

Instagram head Adam Mosseri said the wordmark displayed at the top of the app had remained unchanged for 10 years and described the update as a cleaner, more modern treatment. The rollout drew immediate criticism and jokes from some users online, according to Variety.

The change concerns Instagram’s written brand mark rather than a reported overhaul of the service itself. No product or policy changes were announced in the source report.